Digital Marketing Calculator Digital Marketing Calculator

How much should you invest in digital marketing? Look to other successful flooring retailers and see what they are spending.

Use our Digital Marketing Calculator to help you define the right budget for your flooring business and ensure that you have the same opportunity as other retailers to identify and engage digital consumers and bring them into your store to buy.

Start by entering your annual revenue, define the % of revenue that you want to spend on marketing (6% is the industry average ) and define what percentage of marketing should be spent digital (small businesses now spend approximately 50% via digital marketing and 50% on traditional marketing).

*FloorDaily 2017 Dealer survey states the average flooring dealer invests 5% of annual revenue into marketing

** Pew Research data states that in 2016 the average small business spends half their total marketing dollars in digital marketing

Annual Revenue

Marketing Investment

% of Revenue Spent on Marketing*

Digital vs. Traditional

% of Total Marketing Budget Spent Digital**

DIGITAL MARKETING MONTHLY BUDGET